Hisense has appointed Gideon Lui to the role of head of marketing for Australia and New Zealand, effective immediately. He replaces Nick Peters who joined Hisense in October 2021.

Since joining Hisense in 2021, Lui has led the brand’s digital marketing and e-commerce remits. In his new role, Lui will lead Hisense’s overarching marketing and communications strategy across Australia and New Zealand, including brand events, product launches and sponsorships.

“We are thrilled to promote Gideon to the role of head of marketing. Since joining our team in 2021, Gideon’s knowledge and expertise has been instrumental in reinforcing Hisense’s priorities of innovation, performance, and user experience when retailing our suite of consumer electronics and home appliances,” Hisense Australia managing director, Finn Zhang said.

“We look forward to harnessing his proven track record, to continue to deliver on our mission of providing Australians and Kiwis with high-quality consumer products, at attainable price points.”

Prior to his career at Hisense Australia, Lui built an extensive background in customer experience, previously working in project management and design positions, where he led the curation of a range of point-of-sale activations.

“Having worked at the coalface of the customer experience for many years, I’m excited to embrace my new role and continue to evolve the ways in which we engage with current and prospective customers,” Lui said.

“Hisense is well-known for offering feature-rich products that make everyday tasks easier for consumers. 2023 is set to be an exciting year for the brand with a host of innovations hitting Aussie and Kiwi shores, with the Consumer Electronics Show in Las Vegas set to be a spectacular milestone for us early in the new year.”

Lui will be based at Hisense Australia’s headquarters in Melbourne.