By Claire Reilly

Sony launched its newest range of consumer electronics products in Sydney yesterday, fresh off the back of the Consumer Electronics Show in Las Vegas in January. Although the products had been announced before, some of them months ago, Australians will finally be able to get their hands on them in retail stores over the coming months.

The new line-up includes an updated handycam, a personal 3D viewer, the foldable Tablet P and the new Xperia S smartphone, as well as a new range of high-end balanced armature headphones.

Speaking about this year’s range, Sony Australia training manager Nicholas Villani said the products were “focused around user experience” and driven by the company’s “play, watch, share” motto.

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“Whatever the content is that drives you, whatever excites you, you can get that across different Sony devices in a completely unique user experience,” said Villani.

“The industry is quoting the idea of ‘four screens’, but for us at Sony it’s much more than that. We are an entertainment company and we have all sorts of pillars around that to provide our consumers with the complete experience.”

For the shooting and viewing of 3D content, Sony launched the world’s smallest 3D camcorder, the HDR-TD20V (RRP $2,099, available April), as well as the “flagship” HDR-PJ760V handycam (RRP $1,899, available April), which features a built-in projector and Balanced Optical SteadyShot (or BOSS) to improve image stabilisation by up to 13 more than its predecessor.

Current saw the handycam in action, and the result of the BOSS functionality was certainly marked.

The world's smalles 3D camcorder, according to Sony, the HDR-TD20V (RRP $2,099).

Also on show, alongside the Tablet S, was the Sony Tablet P – a two-screened tablet with a folding form-factor that provides a point of difference compared to other tablets on the market.

According to Villani, the device is “not an entirely new product, and it has been available overseas for some time”. However, the Playstation-certified 3G Tablet P (with 4GB storage capacity and Micro SD expandable memory port) is due to go on sale in Australia from “mid February” for RRP $729.

The Sony Tablet P.

Also in mobile products is the Xperia S, which is the first smartphone to be released solely under the Sony branding (rather than Sony Ericsson) and was billed as “the super-phone with supreme Sony entertainment”.

The smartphone features a translucent panel at the base, as well as a 12.1-megapixel Exmor R CMOS sensor on the reverse of the camera that is “made for imaging,” according to Villani.

“We’ve put a lot of our fantastic imaging technologies into this camera to deliver an experience like nothing else you’ve seen on a smartphone before,” he said.

While Sony was ready to show off the Xperia S, there was no word at all on release dates or pricing.

Finally, the company launched an 11-model range of Balanced Armature in-ear headphones, which Villani bullishly said would be “the greatest headphones you’re ever going to hear,” thanks to the micro-size drivers that are placed independently in the headphones.

The headphones, available in March, range from the XBA-1 Single Driver Balanced Armature Headphones (RRP $99.95) up to the Digital Noise Cancelling Balanced Armature Headphones (XBA-NC85D, RRP $549.95).

Sony's top-of-the-line Noise Cancelling headphones (XBA-NC85D, RRP $549.95).