By Patrick Avenell
SYDNEY, NSW: Retail mobile phone and IT specialists TeleChoice will tomorrow hold their gala launch to officially announce its sponsorship of the Sydney Swans AFL team for the next four seasons.
TeleChoice is a franchise based network of Optus dealerships, with storefronts and kiosks throughout the country. Founded in 1995 by Ehab Abdou and Paul Reeves, TeleChoice sells mobile phone handsets and plans, accessories and broadband solutions to consumers and businesses.
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The announcement of the Swans sponsorship will kickstart a major marketing drive for TeleChoice, which is understood to be looking for both more consumers and more franchisees.
The launch will be celebrated by Swans coach John Longmire, Club CEO Andrew Ireland and Swans players in Darling Harbour. Current.com.au will be there for the launch tomorrow, which you can follow live on Twitter at @Patrickavenell. Please feel free to send in questions you would like posed to any of the TeleChoice or Swans staff.
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