By Keri Algar
SYDNEY, NSW: The company’s first ‘electric motor-driven wringer washer’ was released in the United States in 1911, only a handful of years after the device was patented by the Ford Motor Company. Whirlpool has been in Australia since 1958.
The company’s humorous ‘Guess Whose Mum’s Got a Whirlpool?’ advertising campaign which uses iconic Australians such as Bert Newton, Dave Hughes and Dame Edna Everage, has been incorporated into a new corporate and brand logo to celebrate the centennial anniversary.
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David Graham, Whirlpool Oceania’s general marketing manager said the company had enjoyed a successful presence in Australia and across the globe.
“We want to continue offering consumers a trusted range of appliances that represent quality and reliability as well as making their lives easier and more convenient through improved functionality and design,” said Graham.