Harris Scarfe has opened a new store in Rockdale – the first store opening in Sydney for the brand under the ownership of Spotlight Group, which acquired Harris Scarfe in early 2020.
To celebrate today’s grand opening, there was a ribbon-cutting ceremony by Harris Scarfe CEO, Graham Dean, alongside the retailer’s ambassador and The Living Room host, Barry Du Bois.
“We are excited to open our Rockdale store, measuring 2,500 square metres with the entire range of our product offering. Over 12 months ago, we had to contract some of our stores in New South Wales and we have been looking at sites to make a return, and this will be the first of many,” Dean said.
“The Rockdale store features a new state-of-the-art format for Harris Scarfe with polished concrete flooring, open ceilings, new lighting schemes and new fixtures. We have made the renewed store layout as intuitive as possible by arranging our offering by room – dining, kitchen, bathroom, and bedroom, with signage and visuals that match the product in that area.
“Harris Scarfe brings famous brands to market at the best possible prices – we don’t want our customers to ever pay full price – and we are excited to provide our great customer service and product knowledge to the community.”
As customers enter the store, home entertaining products are at the front with tabletop, glassware, and cutlery categories, which then leads customers to kitchen accessories, such as cookware, and electrical appliances, including toasters, kettles, blenders, stand mixers and air fryers – a category which has experienced massive growth over the last 12 months.
Harris Scarfe claims to have the largest range of air fryers available in the market with around 30 models on offer, including private label brands developed and sourced by the retailer.
Customers then enter the ‘soft home’ category – where they will find pillows, quilts, and mattress toppers – which is the biggest category for Harris Scarfe in value terms, with the retailer offering the biggest selection not only in Australia but in the world, according to Dean.
“In each category we play in, we want to dominate with our selection. If we can’t get an exclusive brand, we often work with the supplier to develop exclusive products for us that can’t be found anywhere else,” he said.
“Competing on price alone isn’t what we do – we want to have a point of difference for our customers, so we work with brands that manage their distribution channels, rather than those that are sold in every retailer.”
