Haier is celebrating its partnership of the 2025 Australian Open and Summer of Tennis events, after successfully boosting its reach to consumers in Australia and across the world.
In its inaugural year as the official TV and appliance partner of Tennis Australia, Haier reached a growing global audience via branding that featured prominently across broadcast coverage and interactive brand experiences in both the Melbourne Park precinct and Federation Square.
Haier also invested in a partnership with the Nine Network that delivered the TVC campaign ‘More Time For Tennis With Haier’.
General Manager of Marketing at Fisher & Paykel Australia, Mark Nesci, said, “Having the Haier brand so prominently featured across broadcast coverage has been invaluable. With millions of people watching the Australian Open it is a great opportunity to boost our brand visibility in Australia.
“There is a lot of interest and excitement in what we’re doing and how we’re promoting our whole of home product portfolio into everyday life, and we look forward to carrying that excitement across the whole year and returning to grow our presence even further at the Australian Open in 2026.”
Chief Operating Officer at Fisher & Paykel Australia, Fabio Valente said, “We are focused on improving the consumer experience and delivering products that offer more possibilities. Our whole of home solutions, which includes connected appliances, aim to make life easier, more convenient, and seamless for Australian consumers.”
Haier’s sponsorship of the Australian Open is part of a long-term strategy to raise brand awareness, deepen connections with Australian consumers, and reaffirm its commitment to delivering connected appliances that improve the lives of people around the world.