By Patrick Avenell

Sony’s PlayStation 3 will begin streaming the subscription movie service Quickflix by the end of 2012. In an announcement today, Sony Computer Entertainment said subscribers will be able to stream an unlimited number of movies from a “constantly changing catalogue” of more than 50,000 titles.

Quickflix has traditionally offered a mail-order DVD and Blu-ray rental service, but it is now making a concerted push into streaming, as interest in the technology grows.

“Having entered a streaming agreement for Sony Bravia in July, we’re very excited to now extend the partnership to PlayStation via its game console platform,” said Quickflix CEO Chris Taylor.

“Over 1.3 million Australian consumers who own an internet connectable PlayStation 3 will have access to Quickflix’s on demand movie streaming service. This is a significant moment in the evolution of IPTV delivered entertainment in Australia and a major development for our company.”

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SCE managing director ANZ, Michael Ephraim said this development gave retailers an extra feature on which to sell the PS3 in stores.

“This exciting agreement with Quickflix will further enhance PS3’s already strong entertainment on demand credentials across TV, games, music and now, an even larger range of movie options,” he said. “If you love games, and your family loves movies, quite simply there is no better choice of device for your home than PlayStation 3, which is also one of the most highly awarded Blu-Ray players.”