By Patrick Avenell

SYDNEY, NSW: Audio visual brand JVC has signed on Ruby Rose as a brand ambassador. The pro panellist and DJ will promote JVC in advertisements, general marketing and point-of-sale, whilst also acting as the spokescelebrity for JVC’s upcoming Bustival festival.

Rose has had a meteoric rise in the Australian media, with her appearances on MTV and various Channel 10 entertainment programs leading to a strong following on social media. She is instantly recognisable by her cropped black hair and multiple tattoos.

“Ruby is a fantastic talent and we’re incredibly excited to be working with her on a range of marketing activities that will culminate in a consumer event which is tipped to become a highlight of Sydney’s summer festivals,” said JVC general manager marketing, Jim Parissis.

“Ruby has a strong connection with Australians from all walks of life, and connects with thousands of young consumers through fashion, music and social media. Partnering with her across our portfolio will drive high awareness and interest in our products among a younger audience.”

The Bustival concept is very post modern and Gen Y: Rose will act as DJ on a bus that will travel through Sydney playing tunes to followers wherever it stops. Details such as supporting acts, locations and the date are not yet known.

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Here’s Ruby Rose talking about this perfect fit.

“JVC products fit really closely with how I live my life so the brand was a natural fit for me,” Rose said. “With a number of exciting new launches scheduled for this year, there’s a product that taps in to everything I’m interested in right now, from music to filming to learning to drive, so it’s great to be working with JVC and together bringing new experiences for my fans this year.”

JVC also made news this month when it launched its new website.