Presents latest products.

Grundig unveiled a new line-up of its Fire TV Edition Smart TVs at its IFA opening press conference.

Grundig chief marketing officer, Zenyep Yalim Uzin and Northern Europe director Mario Vogl joined Amazon’s business development director Matt Clark to present the company’s latest products.

Developed in partnership with Amazon, the headline products in the Fire TV Edition range are the world’s first Fire TV Edition television with hands-free voice control and the world’s first OLED Fire TV Edition.

The hands-free model features long-distance voice recognition with eight microphones and advanced beamforming technology, enabling users to ask Alexa to turn on the TV, adjust the volume and play, rewind, fast-forward and navigate through content from across the room.

With Alexa users can also search for movies or genre, switch channels and control smart-home devices.

Fire TV Edition televisions bring live broadcast TV and streaming channels together on one screen. Through Alexa it is possible instantly to find and watch live broadcast TV or choose from a catalogue of streaming movies and TV shows.

The televisions also allow users to access live TV through streaming apps, and to play songs, playlists, live radio stations, and podcasts from services including Amazon Music, Spotify and TuneIn.