Ultra High Definition to soar this year.
One of the leading analysts within GfK has predicted consistent growth in the number of TVs sold including a rapid increase in the Ultra High Definition format.
In a presentation conducted by GfK Asia commercial director, Gerard Tan (pictured) in Hong Kong last month, the global television market is expected to increase by 4% to 86 million units in 2016, after increasing by 6% to 82 million units last year. It is forecasting a further increase to 88 million units in 2017, an overall increase of a further 3%. From 2014 to 2017, this represents an overall increase of 10 million additional units or almost 13%.
According to Tan, in 2015 the Ultra High Definition category of televisions represented 20% of all sales globally or 16 million units.
In 2016, the sales of Ultra High Definition televisions are expected to grow by 70% to 27 million units globally. This means that in one year, Ultra HD televisions now represent almost one in three televisions sold, whereas it was one in five televisions a year ago.