Seeley International has welcomed industry stalwart and former Philips country lead for Australia and New Zealand, Geoff Hannaford as executive general manager of sales and marketing for Australia and international markets.

Hannaford brings over 35 years of industry experience to the role, including in the HVAC industry with leadership positions as a board member and director of sales for Daikin Australia and New Zealand, and key roles at Panasonic, Hitachi, and Philips.

Commenting on Hannaford joining the company, Seeley International said: “We’re committed to investing in innovation and growth. Geoff’s appointment reflects our dedication to enhancing customer service, driving strategic alignment, and achieving sustainable growth across multiple markets. His deep industry knowledge, strategic vision, and proven leadership make him a fantastic addition to our team.”