G and S Agencies has taken over the sales agency for Palsonic in Queensland and Northern New South Wales. G and S managing director Gil Elliott, has described the deal “as a great partnership.”
“With a combined tenure of over 90 years in the consumer electrical industry we look forward to representing this iconic brand to the consumer electronics retailers in our state,” Elliott (pictured below) said, adding that the appointment was timely due to the recent departure of a brand they had managed for over 35 years.
Palsonic was established in 1958, and more than 50 years later remains totally Australian owned while G and S was established in 1978 in Central Queensland and has grown to cover Australia with connections in New Zealand and Oceania. Elliott said that G & S Agencies aimed to be a premium provider of sales and marketing support in the consumer electronics market.
“While some brands are downsizing their sales teams the progressive and forward thinking brands such as Palsonic are still engaging sales teams as ‘people buy off people’,” he said.