UnderCurrent would like to share with the world two of the best pieces of marketing it has heard over the past week:
At the global launch of the Panasonic GX7, one of the product managers was proud to exclaim that, "You can now control how starry the star filter is on a Lumix camera". UnderCurrent is a noted fan of this particular creative control.
And then today, UnderCurrent overheard the following: "Waffles are the new banana bread!" – this was apropos of Breville unveilling its new Waffle Pro waffle maker (BWM640, RRP $249), which was developed after research showed everyone in cafes has grown sick of banana bread is now ordering waffles:
UnderCurrent doffs it cap, snaps it cameras and toasts it waffles to these proud marketers.