Fujifilm Australia has introduced a series of free workshops and masterclasses at its Sydney CBD House of Photography store.

Upcoming masterclasses and workshops, being held monthly, will cover a wide range of topics including different types of photography, high speed shooting, technical approaches and photographic experiences.

“The aim of the masterclasses and workshops is to provide attendees with a learning experience, led by professional photography educators and photographers that provides simple to apply insights and techniques for maximising the results of your camera,” Fujifilm CEO Ryuichi Matoba said.

The first class, which was presented by Experience Centre specialist, Stephen Pierce (pictured), centred around delivering value and benefits, including technical information to end users. There was a Q&A session afterward for attendees who included amateur photographers through to enthusiasts and professionals.

“It was an interactive workshop with many questions asked around Fujifilm, our multiple X-H Series vs X-T product lines, hybrid and purely photographic solutions. A particularly popular topic centred around why we are creating many products with the same sensor size,” Pierce said.

Future masterclasses and workshops will feature collaborations with well-known Fujifilm X-photographers and third-party partners who manufacture all manner of photographic accessories.

The store has a designated studio which has been professionally set up with lights, product display stands and tripods and there are several interactive play tables with the latest photographic technology and lenses for real hands-on experiences.