Fujifilm Corporation has completed a strategic migration to WordPress, empowering localised content creation and providing site visitors with an improved user experience.

Fujifilm was looking to remedy performance issues and internal bottlenecks to support its growing content requirements by replacing third-party site management with a trusted partner for added visibility and confidence across internal teams. 

The solution was migration back to WordPress from Typo3 with a new site hosted on a dedicated server via WP Engine’s WordPress platform. 

Returning to WordPress with WP Engine has unlocked greater content autonomy and agility for Fujifilm’s internal teams, as well as enhanced speed, security, and support.

“Working with WP Engine, we quickly learned what sets them apart at the enterprise level. From their support to providing peace of mind around security and backups, WP Engine helped us find our way back to WordPress with incredible results,” Fujifilm Corporation’s Toshiya Fuji said.

While Fujifilm’s web presence has long been established, the company first began using WordPress in 2018, as it built out Fujifilm-x to live alongside its corporate website with a curated content collection focused on innovative photography.

The initial project was designed as a place for the company’s marketing and creative teams to bring new ideas to life without lengthy development cycles and developer-heavy systems associated with the company’s corporate site.

Over the following two years, as business needs expanded, so too did requirements across the new website, including the need for updated functionality and a solution for increasing infrastructure demands. 

As the site became heavier with content, it became harder to use and more difficult to manage. To improve site functionality, the Fujifilm-x team moved away from WordPress, rebuilding the site with a new CMS and hosting it with a new provider. However, issues with server infrastructure continued, creating further site slowdowns and even downtime.

The problem wasn’t the site’s underlying CMS but the way it had been built and previously managed. In 2021, Fujifilm carried out a full remigration back to WordPress. Migration to WP Engine’s platform was seamless, and per the Fujifilm-x team’s request, the new site was rebuilt so that the Transmission Control Protocol (TCP) was clustered, and the web server and database were in one place. 

“This led to an immediate improvement in response time, and it led to longer-term stability that has been crucial. I don’t have to worry about the site going down anymore,” Fuji said.

Another key benefit was the close collaboration the team enjoyed including a dedicated migration specialist, a customer manager and 24-hour expert support for real-time troubleshooting.

“I felt completely supported during the migration process. The team was patient and walked through any questions or problems without rushing me. It felt like a true collaboration, and together, we were able to find and activate solutions,” Fuji added.

“Since the new site was launched, we’ve experienced a great improvement to internal workflows. Our local editors are essentially free to create their own content, and with WP Engine behind it all, they feel empowered to create more—more often.”