Fujifilm Australia celebrated its anniversary with customers and partners at the Sydney Opera House to mark two decades in the Australian market supplying digital imaging solutions, as well as printing and medical technology.
The history of Fujifilm products in Australia goes back more than 70 years. Previously known as Hanimex, it distributed Fujifilm products in Australia, prior to being purchased by the Fujifilm Group in 2004.
Speaking at the event, Fujifilm Australia CEO, Ryuichi Matoba (pictured below) said the milestone reflected the company’s dedication to innovation and commitment in serving customers and communities. “As we look to the future, we remain focused on delivering cutting-edge solutions that meet the evolving needs of the Australian market,” he said.

Among the recent releases was the first Fujifilm Open MRI machine that was installed in Sydney, the AI-powered Amulet Sophinity mammography system – a first outside Japan – and the Fujifilm X-M5 mirrorless camera.
Fujifilm Australia has implemented numerous sustainability initiatives focusing on reducing waste, conserving energy, and promoting recycling. To mark the 90th anniversary of the company globally, a new group purpose – ‘Giving Our World More Smiles’ was unveiled. Fujifilm Australia is ranked among the top 10 medium businesses in the Australia’s Best Places to Work rankings.
Feature image: Shadow Minister for Multiculturalism, Jobs, Industry, Innovation, Science and Technology, Mark Coure & Fujifilm global CEO, Teiichi Goto.