Who said Australia’s established retailers don’t have anything to offer the next generation of shoppers?
In what has to be our favourite competition today (if not, like, this year), UnderCurrent spotted this Harvey Norman promotion on its range of BrushBuddies Justin Bieber singing toothbrushes.
Fans and die-hard Beliebers who buy one of the toothbrushes (which all play Justin’s “hits” while you brush) can go in the running to win two VIP tickets to see the pop sensation himself in concert.
There’s no doubt this little promo will garner sales and general teen girl frenzy in Harvey Norman’s stores, but UnderCurrent can’t help but wish for the good old days of rock and roll, when oral hygiene wasn’t as important as a killer guitar solo.
"Win tickets to see Justin Bieber?! But how?"
"Ahh yes, by driving my parents insane with this singing toothbrush…"