By Claire Reilly
Small appliance distributor Vitality 4 Life has announced the appointment of G&S Agencies as sales agents for a number of its product ranges, including the Bio Chef range, and Oscar and Hurom cold press juicer products.
Founded in Byron Bay in 1986, Vitality 4 Life states its company vision is to “supply the best quality products to help our customers on their way to natural health and holistic fitness,” with a focus on “health and wellness” appliances such as water purifiers, juicers and food dehydrators.
G&S Agencies currently distributes a number of consumer electronics and appliance brands —including Kenwood, De’Longhi, Sharp and Yamaha — in selected regions across Australia, with a strong presence in Queensland, South Australia and the Northern Territory.
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The new partnership with Vitality 4 Life will see G&S acting as agents to a number of retailers including David Jones, Myer and The Good Guys. According to Vitality 4 Life CEO and founder Roger Akins, the company is now set to greatly increase exposure for its health-focused appliance brands in the Australian marketplace.
“Our products have been class leading for many years, but have been sold through mainly smaller specialist outlets,” said Vitality 4 Life CEO Roger Akins.
“With the growth of health and wellness product category in the last few years, and the popularity of cold press juicing in particular, we are uniquely placed to provide the best products to the Australian market.”
Along with signing on a new distributor, Vitality 4 Life has been on a marketing offensive to increase brand awareness for its products in recent months. The company signed deals that saw its products featured on the Foxtel program Australia’s Next Top Model as well as perennial free-to-air hit, MasterChef Australia.