David Woollcott, who earlier this year resigned as sales director at Miele, has been appointed the new CEO of Winning Appliances, replacing David Crane.

Crane resigned in April 2015 to return to the United States to be closer to his family.

Woollcott will take the reins of the Redfern-based retailer on 1 July and there will be a four week transition with Crane, who will finish up with the business at the end of next month.

Originally from the UK, Woollcott has spent over a decade of his career working in the Australian market for BMW and most recently Miele. He joined Miele in 2011 from fellow German brand BMW and his resignation was announced in March this year, with his official departure slated for the end of June 2015.

“I am excited to join a company with such a rich heritage and strong company values,” Woollcott said. “Having worked closely with Winning Appliances in my previous role I know John Winning and the rest of the team very well and am proud to join such a longstanding business that is well respected within the industry. I look forward to getting to know the broader team and building on the brand’s strong hold in the premium appliance market.”

CEO of Winning Group John Winning said, “With a thorough understanding of the appliance industry and extensive experience working with premium lifestyle brands, David brings a wealth of knowledge to the team. He will be a great asset for our business and I look forward to working with him to lead Winning Appliances to further success and to achieve our mission to provide the best shopping experience in the world.”