Appliances Online, the e-tailing arm of Winning Appliances, is making a concerted push into viral advertising, with a new YouTube channel espousing the benefits of purchasing whitegoods on the internet.

In addition to a behind the scenes look at the business, Appliance Online’s YouTube channel features the fast-talking Colin, who chats regularly with 2GB’s Warren Moore about the benefits of front load washing machines and induction cooktops.

Since the launch of this channel on 28 September 2011, Appliance Online videos have been viewed 720 times.