Leading ecommerce payments provider, eWAY, has become one of the first adopters of a new payment experience called Click to Pay.
Built on the EMV Secure Remote Commerce (SRC) industry specification, Click to Pay provides a simpler, faster, and frictionless online checkout experience for shoppers in Australia and New Zealand.
With Click to Pay, the checkout experience will be familiar each time. Once enrolled, the card holder can use the Click to Pay button and quickly checkout with their preferred card, without the need for personal information or passwords. It also offers increased security as clicking to pay combines dynamic and encrypted data – an enhanced feature for online transactions – which helps reduce the risk of fraud. It also reduces the need for merchants to store card information.
Click to Pay brings together Visa Checkout and American Express Checkout into one seamless checkout experience, with Mastercard Masterpass coming soon. The solution is designed to mirror the consistent experience in physical stores with one button to accept all cards.
eWAY merchants can now activate Click to Pay for free through the MYeWAY portal. Once activated by the eWAY merchant, their customers will be able to pay whenever they see the Click to Pay icon.
eWAY Australia and New Zealand managing director, Mark Healy said, “Click to Pay removes the friction caused by manual card entry, passwords and other hurdles consumers and businesses face in today’s digital-first world.
“We believe Click to Pay will result in reduced cart abandonment and more sales with a checkout experience that is intuitively more satisfying and fine-tuned for repeat shopping experiences, helping Australian and New Zealand businesses to grow faster.
“With the boom in online purchasing, it’s vital that the consumer payment experience is consistent, convenient and secure, which will provide major benefits for merchants, too.”
Shoppers who previously enrolled in Visa Checkout or Amex Express Checkout are already enabled for Click to Pay. They can also choose to enrol either on the Visa or American Express Click to Pay registration pages on their respective websites. Alternatively, shoppers will be prompted to enrol when they make their first click to pay transaction using their Visa or American Express credit, debit or prepaid card details at a participating merchant.