Eurolinx has introduced a new retail sales enablement platform to equip its retail partners with better sales resources and content to improve the in-store customer experience.

Eurolinx training and development manager, Paul Kim noted that the primary focus of the new tool was “to deliver product knowledge to the right people as the key to generate sales and provide partners and customers with correct and accurate information nationwide”.

He continued: “We want to enable access to streamlined training content so our retail partners can easily acquire quality product knowledge. The app delivers interactive content by way of flashcards, Q&A’s and how-to videos to enhance product expertise and ultimately, deliver a better in-store customer experience.”

Through the new platform, retail staff can access sales information on Eurolinx brands including ILVE, Artusi and Fhiaba through an app.

The Eurolinx retail sales enablement platform is now live to all brand partners.