To be sold through Appliances Online.

Eurolinx has welcomed Hoover laundry products to its expanding portfolio of rich heritage brands. Hoover washers and dryers will be distributed exclusively through Appliances Online.

In a statement provided to Appliance Retailer, Eurolinx managing director, Jamey Colbert said, “It made sense to take on such a well-known, respected brand in this space, completing our current offering of superior whitegoods.

“Hoover is an iconic brand and we look forward to reinvigorating the marketplace with their exciting and progressive product range.”

Aimed at the millennial (Gen-Y) and Gen-X market, Hoover washers and dryers offer an affordable price point for first home buyers and replacement buyers.

Eurolinx marketing manager, Daniel Bertuccio said, “These machines are perfect for a younger market, who appreciates brand equity, but demand high tech performance. The new Hoover range has complete Wi-Fi capabilities to connect and control remotely with your smartphone plus features personalised settings and handy reminders that can assist in the longevity of the appliance and can also tell you the appliance energy and water consumption levels to help you stay on top of your home expenses.

“Couple that with the active steam program to relax cloth fibres, making clothes super easy to iron and rejuvenate, Hoover is a dream machine for busy execs, young professionals and families alike.”

Eurolinx retail sales manager, Tristan Peters said, “We believe that we have covered the market needs with what is a small range to start with room for expansion and we are looking forward to growing the brand. We are excited to have Appliances Online coming on this journey with us.”

Winning Group head of partner relationships, Todd Gibbons added, “Appliances Online is proud to be the exclusive distributor for such a well-known and respected brand. The Hoover Washing and Dryer laundry products represent quality, reliability and value for money, which are all key attributes that our Appliances Online customers are looking for when shopping for laundry appliances.  We look forward to working with the Hoover and Eurolinx team on this range.”

The Hoover range will start at $999 for the 7kg washer and up to $1,899 for the 12kg model. The entire range can be viewed at the new Hoover website, and is now available on Appliances Online.