At its annual conference, E&S has confirmed the opening of a dedicated commercial showroom at its current Chadstone site to deliver a total space of around 3,200 square metres, more than double the existing space of 1,500 square metres.

“With this new concept, we are taking the opportunity to integrate the customer experience for commercial products and embedding it into a new retail store, which will be our largest single store to date,” E&S managing director, Rob Sinclair said.

“We are developing this space with the consumer in mind with a range of products from rangehoods and ovens to refrigerators and coffee machines. We are bringing the deep customer experience we are renowned for to our building partners and clients.”

In the commercial showroom, there will be an expanded range of whitegoods, a demonstration kitchen and café, as well as an upstairs space with meeting and breakout rooms.

E&S has engaged Mim Design, the same interior design firm that was utilised for the E&S Preston store, and will reflect a similar designer style, look and feel.

During construction, the Chadstone retail showroom will continue to trade as per usual.

The commercial showroom will be available via appointment only.