As an official partner of Mercedes AMG Petronas, Epson is letting the Formula One Team play with its toys, specifically providing its Moverio BT-200 smartglasses for use before, during and after the Formula One Grand Prix.

The two companies will work together throughout the Formula One season, which begins with the Australian Grand Prix on 15 March 2015, using the smartglasses during testing, research and development to benefit the team.

Epson Moverio BT-200
Epson Moverio BT-200 smartglasses 

Espons says Moverio BT-200 augmented reality smartglasses are well suited for sports, entertainment, manufacturing and the medical industry with each lens having its own display, right in the field of vision, projected into the user’s surroundings. They are currently being used by some of Australia’s top education and research organisations including the CSIRO, the University of Western Sydney and Griffith University.

“We are extremely proud to be an official partner of the Mercedes AMG Petronas Formula One Team,” said Epson Australia MD Bruno Turcato.

“Our goal is to align our two brands through our partnership and our mutual pursuit of innovation and excellence. As part of this partnership we will be looking at all opportunities where Epson’s expertise can help Mercedes AMG Petronas Formula One Team better its performance on the track. This is where our Moverio BT-200 smartglasses and other products come in.”

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Toto Wolff, head of Mercedes-Benz Motorsport said they were delighted to welcome Espon as a partner.

“It is always a pleasure to work with forward-thinking companies and Epson’s products are a natural fit for our race and manufacturing operations,” he said.

“Epson’s use of innovative technology to deliver performance is perfectly aligned to what we strive to achieve in Formula One and we will be working closely with Epson to showcase these innovations and increase global awareness of their brand and products. We look forward to the season ahead and many successful years as partners.”

Epson’s Moverio BT-200 smartglasses are available to purchase online from RRP $849.