Compiled by Patrick Avenell

Asus to launch Eee Pads next week

In the latest round of the tablet PC releases, Asus will be unveiling its Eee Pad range in Sydney on 24 May 2011. There are three devices in the range: the Eee Slate, the Eee Pad Transformer and the Eee Pad Slider.

Asus has produced a three minute parody of The Big Bang Theory to promote the new Transformer model. The laugh track in the background is a bit deceptive in this clip, with the action on screen more painful than amusing. So it’s exactly like The Big Bang Theory.

Click here to check out the video.

Japan’s mothers love clear air

Sharp has won the Mother’s Selection Award for its Air Purifiers and Ion Generators. This award is voted on my members of the Japan Mother’s Society (we’re not sure either).

Here’s Sharp Australia national marketing manager Mark Beard.

 “These award-winning Air Purifiers and Ion Generators use Plasmacluster Ion technology (PCI), exclusive to Sharp. A breakthrough in air purification, the PCI technology simulates nature, diffusing airborne allergens.

“PCI technology has proved incredibly successful in Asia and Australia. For families affected by allergies, or with young children who are naturally more susceptible to bacteria and viruses, this technology brings welcome relief.”

Nokia retires the Ovi brand name

From July 2011, Nokia is rebranding all its Ovi products, with the Nokia name taking over across the board. This process is expected to take at least 6 months to complete. The most well-known Ovi product is the Nokia app store.

“We have made the decision to change our service branding from Ovi to Nokia,” said executive vice president and chief marketing officer Jerri DeVard. “By centralising our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture, while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”

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