IFA 2019 - AEG Pressekonferenz @ IFA - Michael Geisler, Geschäftsführer, Electrolux Hausgeräte IFA 2019 - AEG Presse Conference @ IFA - Michael Geisler, CEO, Electrolux Hausgeräte

Using more intuitive appliances.

Electrolux is celebrating its 100th anniversary at IFA in 2019 and the company said that, Electrolux, along with its premium kitchen brand AEG, it is committed to remaining “always an idea ahead” as it rolls out more intuitive, innovative and networked premium appliances that can communicate with partners such as Google.

“For the past 100 years, Electrolux has improved the lives of millions of people around the world,” Electrolux CEO Michael Geisler (pictured) said at the company’s opening IFA press conference.

This promise is underpinned by a new range of connected kitchen products that are seamlessly integrated through AEG’s latest assisted by partnerships with SideChef.

“SideChef offers a collection of recipes from more than 300 food influencers and creators from around the world that will further enhance the AEG cooking experience,” Electrolux kitchen product marketing director, EMEA, Niels Munksgaard said.

Meanwhile, AEG is committed to reducing food waste through its new Smarter FridgeCam, the world’s first wireless fridge camera that connects fridges to smart devices for monitoring the contents when shopping.