Electrolux is inviting Australian youth to join forces with a global team of young minds to explore and aid in leading solutions for a better living.
The Future Living 2030 program aims to learn more about young people’s hopes, dreams, and concerns. Together with Electrolux’s innovation hub, the team will explore solutions for better living starting with the future for clothes and garment care.
As part of the company’s vision and 2030 targets for more sustainable living, an open letter signed by Electrolux CEO, Jonas Samuelson invites Australians aged between 15 and 20 to join the change-maker team. Those selected will then be connected with other influential minds to help explore solutions for better living in 2030.
“We want to listen to those who will be starting up their own homes in the near future. What are their hopes and dreams when they think about their lives 10 years from now? Their desires, choices and behaviours will play a critical role in shaping the evolution of better living,” Samuelson said.
“We want those who own the future to be part of defining it. Therefore, we take the opportunity to ask now – to be able to provide solutions tailored to their needs, come 2030.”
Electrolux will also conduct a global survey in which 13,000 young people aged between 15 and 20 will be asked about how they envision their future sustainable homes. Insights from the survey and team sessions will be used by Electrolux to create new innovations for a better living.
The targets of the Better Living Program for 2030 will focus on better eating, better garment care, better home environment, and better company, allowing Electrolux’s initiative to widen the scope of the company’s commitment to sustainability.