Electrolux Group has made several key leadership appointments following a review of its commercial business structure.

Electrolux Group director – sales, Hass Mahdi, said, “Under the leadership of Tren Lewis, head of commercial, the appointments have been made to drive sales, operational efficiency, and strategic partnerships, to better serve our merchants and customers across all regions.”

Dana Cameron has been promoted to the role of regional sales manager, northern region. Since joining Electrolux Group in 2021, Dana has served as commercial account manager NSW and key account manager – Harvey Norman, developing deep expertise in the commercial market and appliances sector.

Stivane Issa has been promoted to the role of regional sales manager, southern region. Stivane, who joined Electrolux Group in 2018, has held roles as retail account manager VIC and key account manager – JB Group.

Corry Rowe has been promoted to the role of sales operations manager. Corry has been with Electrolux Group since 2017, responsible for leading the Continuous Improvement Program. She and her team will focus on driving operational efficiencies and enhancing supply fulfillment, an area of particular focus post-SAP implementation.

Glen Husking has been appointed to the role of commercial account manager for Victoria. Glen brings with him strong commercial sales and retail partnership experience.

As part of these changes, Chantelle Davy, strategic partnership manager, and Mitch Carmody, national sales manager, will be leaving Electrolux.

“We sincerely thank Chantelle and Mitch for their contributions and wish them success in their future endeavours,” said Mahdi.

“These leadership changes will further strengthen our service levels and ability to meet constantly evolving market demands.”