Electrolux is set to launch a Sustainability Squad of 10 influencers to help further communicate its sustainable practices in Asia Pacific and Middle East regions.

The squad members, each of whom brings a unique perspective on what sustainability means to them, have been carefully handpicked by Electrolux. The Squad members come from Australia, Indonesia, Japan, Malaysia, Philippines, Taiwan, Thailand, Singapore, South Korea, and Vietnam.

Joining the influencers will be three industry mentors who will help guide the Squad members on their sustainable lifestyle goals.

“With the formation of the Electrolux Sustainability Squad, we partnered with influential personalities across the region who are just as passionate about sustainability as we are. Together, we want to inspire our consumers and our communities to make more sustainable choices and shape living for the better.” Electrolux APAC and MEA director of brand and product marketing, Joe Oram said.

The Sustainability Squad initiative is set to run for nine months. During this time, they will be completing challenges and activities across three major themes. The first is eating and kitchen habits, the second is laundry and dish care, and the third is healthier homes.

Showcasing the latest in Electrolux technology, the initiative is built on the idea of making better choices for the environment, and how better choices can become second nature with good habits and the right appliances.