By Patrick Avenell
Kambrook is extending its Mini Urn (KUR200, RRP $79) promotion, with consumers receiving a free Moccona Cafe Classics pack when they purchase it from participating retailers.
Here’s Kambrook marketing manager Adam Tacey.
“For retailers, it’s a simple proposition, with redemption at point of purchase,” he said. “Kambrook’s core values are to deliver good quality appliances at an affordable price. Partnering with Moccona is perfect in this regard, adding real value to our product.”
“Both brands are recognised for their quality offering so this promotion is very appealing to consumers who are looking beyond the standard kettle. With hot water virtually on tap – it heats to the correct temperature in less than a minute – as well as an automatic volume controller, the urn is ideal for many situations including large or small households and small businesses.”
Click here to sign up for our FREE daily newsletter
Meanwhile, rival smalls brand and part Kambrook owner (through GUD Holdings’ stake in the Breville Group) Sunbeam is happy with the TV debut of Junior MasterChef. Although the ratings were significantly down on last year, the 2011 iteration of happy epicurean kids was still a major drawcard.
“We are very committed to MasterChef and excited to integrate the launch of our new Café Series Planetary Mixmaster into this popular franchise,” said marketing manager Nicole Crowley. “The standard of cooking at such a young age, as demonstrated by these young cooks, is incredible, and we are pleased to see our products used to help them along their cooking journeys.”
To coincide with Junior MasterChef, Sunbeam is offering a free 6-month subscription to MasterChef Magazine with selected products. It’s also running competition for consumers to win a behind-the-scenes MasterChef experience during next year’s MasterChef proper season.