By Patrick Avenell
The continued popularity of premium, celebrity-branded headphones has seen this category skyrocket in value growth — up 46 per cent year-on-year, according to the latest TEMAX report from GfK.
With highly priced models on the market endorsed by a range of celebrities including Justin Bieber, Lady Gaga, Ludacris and Dr Dre, the headphone category is experiencing an enviable renaissance.
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“With steep value declines afflicting most segments in the consumer electronics sector, it was refreshing to find a growth story in the form of headphones,” said GfK account director Chris Peczalski.
“This segment grew by 46 per cent in value year-on-year and, uniquely for the CE sector, value growth was substantially higher than unit growth for the quarter, thanks to the increased popularity of high-end, higher-priced, over-ear style models.
“This style of headphones accounted for one-in-five of all headphones bought in the quarter.”