Dyson has committed to investing £500 million (A$897 million) to expand and accelerate research and technology development across its beauty portfolio with plans to launch 20 new beauty products in the next four years.
This investment will create new lab spaces to sharpen Dyson’s understanding of global hair types and damage, while supporting the continued diversification of Dyson’s beauty technology.
Six years ago, Dyson launched the Dyson Supersonic hair dryer which uses fast, controlled airflow and intelligent heat control to dry hair quickly, while keeping hair strong and healthy. Since then, Dyson has developed a range of styling tools including the Dyson Air Wrap multi-styler and Corrale straightener.
Machinery such as scanning electron microscopes, thermal cameras and airflow laser smoke machines help engineers better understand the impact of hair damage, global hair types and the effects of high-speed airflow. Developing technology for all hair types remains a crucial focus for the research and development teams.
Alongside this investment, Dyson has released the results of its latest hair research study, deepening understanding of hair types, styling behaviours and perceptions of hair types and hair health.
The study found that seven in 10 respondents say their hair is damaged, with dandruff, hair loss and greying hair as top concerns. However, two-thirds of respondents (67%) agree their hair is healthy, despite it being damaged. When describing ‘healthy’ hair, the top response was shiny (36%) followed by smooth (29%) and a healthy scalp (26%).