In Sydney CBD.

In a first for Australia, Dyson has opened a Beauty Lab in Sydney’s historic Queen Victoria building.

The lab is open every day with an hourly appointment costing $50 that includes a complimentary beverage including prosecco, a hair consultation by a Dyson styling expert, a hair wash with treatments and a head massage.

Customers are able to purchase a Dyson Supersonic hair dryer and Dyson Airwrap Styler at the store and receive a free styling session and gift of either a brush kit, Supersonic stand or a woven bag.