James Dyson has unveiled the Dyson Airstrait straightener for wet to dry styling using air, rather than hot plates, to prevent heat damage.

Engineered for multiple hair types, users can achieve a natural straight style, while maintaining the strength of their hair. The hair tress is contained by two arms with a precisely angled high-pressure blade of air forced downwards and into the hair, simultaneously drying and straightening it.

Having a strong understanding of how to manipulate and realise the potential of powerful airflow is fundamental to the Dyson Airstrait straightener’s performance, according to Dyson founder and chief engineer, James Dyson.

“This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener with no hot plates and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades saves time, maintains hair strength and achieves an everyday natural straight style,” he said.

Along the arms of the machine are two 1.5mm apertures. Airflow is accelerated through these apertures creating two high-velocity downward blades of air. Projected at a 45-degree angle, they converge to form one focused jet of air to straighten hair as it dries, with control. This directional flow helps align hair strands for a smooth and shiny finish. Styling with airflow from wet results in less need for high heat, creating less frizz and flyaways, while protecting natural shine.

The Dyson Airstrait straightener is powered by the Hyperdymium motor, which is small, light and powerful enough to generate the airflow needed to dry and straighten hair simultaneously from wet. A 13-blade impeller spins up to 106,000rpm, propelling over 11.9 litres of air through the machine per second and generating up to 3.5kPa of air pressure.

Like the wider Dyson hair care range, the Dyson Airstrait straightener features an intelligent heat control that measures the temperature of the airflow 30 times per second to prevent heat damage and protect natural shine.

The Dyson Airstrait straightener has ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to set the style. In ‘Wet’ mode, users can choose from three heat settings – 80 degrees, 110 degrees and 140 degrees Celsius. In ‘Dry’ mode, users can choose 120 degrees or 140 degrees Celsius, or a top up ‘boost’. For airflow control, there are two speed settings, low flow and high flow, as well as a cold shot and root drying mode.

The Dyson Airstrait straightener will be available in Australia in 2024 with pricing to be confirmed.