Dreame Technology has unveiled its largest product release in Australia and New Zealand, launching a suite of new smart home devices spanning robotic cleaning, kitchen appliances, home security, and beauty technology.
The event in Sydney on October 29 highlighted the brand’s accelerated push into the ANZ market as it seeks to become a leading smart home innovator in the region.
The “Rolling Through Summer” showcase introduced multiple next-generation robotic cleaners, including the Aqua10 Ultra Series and Matrix10 Ultra. Both models feature what Dreame calls world-first technologies designed to improve mixed-surface cleaning and automation.
The Aqua Series debuts the AutoSeal Roller Guard, engineered to physically shield mops from carpets during operation, while the Matrix Series offers a Smart Multi-Mop Switching System that automatically swaps mop types in the dock based on floor requirements.
The company also presented the Z50 Station stick vacuum, which marks Dreame’s strongest suction system in a stick format to date, and confirmed the expansion of its product footprint beyond cleaning.
New categories include kitchen appliances, home security cameras under the NAVO series, and an expanded beauty lineup featuring the AI-powered Dreame Pilot hair dryer.
A spokesperson for Dreame said the launch underscores its long-term commitment to the region and its focus on delivering automation and performance across all areas of home life.
“Dreame is redefining the summer clean through continued innovation,” the representative said.
“This record launch proves our long-term commitment to the ANZ market. Ultimately, our goal is to give Australians back their time — whether that’s through the Aqua10 and Matrix10’s genuinely deep, hands-off cleaning, or through smart appliances that simply integrate into life without the fuss. Our rapid expansion cements our position as a leading, AI-driven innovator for smarter living across ANZ.”
In a follow-up interview, the company outlined confidence in its growth outlook locally, driven by rising consumer interest in automation and premium-designed smart home technology.
“Our outlook for the Australian market is exceptionally positive,” the Dreame spokesperson told Appliance Retailer.
“We see significant growth potential here, as Australian consumers increasingly value smart home technology that delivers both powerful performance and sophisticated design. Our strategy is to establish Dreame as a leading innovator in the smart home space.”
“We plan to achieve this not only by introducing our latest robotic vacuum cleaners and innovative kitchen appliances but also by building a robust local smart home ecosystem, including marketing, sales, and customer support, to deeply engage with and serve the Australian community.”
The company said Australian households have responded strongly to its cleaning lineup to date.
“The response from Australian consumers has been tremendously encouraging. Regarding our robot vacuums, users are particularly impressed by the superior suction power, long battery life, and the intelligence of our navigation systems. They appreciate how these features effectively tackle pet hair and dust commonly found in typical Australian households,” the spokesperson said.
Kitchen appliances are still rolling out, but Dreame said it remains confident they will resonate with local households seeking reliable and high-quality home solutions.
Dreame positioned its new launches toward tech-forward consumers and families seeking premium features at a competitive price point.
“Dreame’s target demographic in Australia primarily consists of tech-savvy individuals and modern households who seek to enhance their quality of life through innovation,” the spokesperson said.
“Our customers are typically aged between 25 and 45, including young professionals, growing families, households with pets and design-conscious homeowners. They have a mid to high disposable income, value premium technology and smart home integration, and are unwilling to compromise on performance or design. They are early adopters who look for exceptional value – advanced features and robust performance at a more accessible price point than traditional premium brands.”
Several products unveiled are already available via Dreame’s Australian website, with more scheduled for local release through 2026, including major kitchen appliances and home security systems. The company said its expanding pipeline reflects continued investment in the region and a strategy to build a local ecosystem spanning retail partnerships, support, and marketing.
Founded in 2017, Dreame has built its global presence around high-performance motors, SLAM navigation systems, and automation technology. With the new lineup, the company aims to deepen its footprint in the competitive Australian smart home market and lift consumer expectations across cleaning, security, grooming, and kitchen automation.