Warranty specialists, Domestic and General (D&G) recently launched an online portal that integrates into retailer’s websites to enable customers to purchase its new insurance-based monthly paid warranty solutions.

According to D&G managing director, Milo Parkin, the new initiative is a direct response to growth in online retail and is very timely, given the stage 4 restrictions in metropolitan Melbourne.

“In anticipation of a longer-term trend towards e-commerce, D&G wanted to innovate quickly and enable its partners to continue benefiting from what is such an important revenue stream in a market where margins are forever shrinking,” he told Appliance Retailer.

“In times such as this, many people need the reassurance that their appliances are being cared for and with D&G’s value-packed Worry Free warranty covers almost anything from breakdown to accidental damage, theft and even smashed shelves, the progression to online warranty could not have come at a better time,” Parkin said.

Domestic & General marketing manager, Angela Morton added, “We are proud to have launched our new customer online portal with key partners in what continues to be a challenging time for many industries. It’s been an innovation D&G has been developing as part of our business model mainly in European markets, so we are thrilled to be able to offer this to our customers here in Australia and expanding regions, especially during a time when our customers are purchasing and relying on their home appliances and devices more than ever before.

“Last year we launched our monthly paid insurance offering with no lock in contracts and even greater customer benefits like accidental damage, common faults and theft cover that is revolutionising the warranty insurance market in Australia and New Zealand. We believe these elements coupled with a simple to use online sales platform for customers is sure to make our business proposition to retailers even stronger in this current environment.”

D&G’s online warranty solution is available to all appliance retailers with no necessary system integration and minimal development required to deploy.

Featured image: The Domestic & General team.