By Claire Reilly

SYDNEY, NSW: E & S Trading has announced that it will be relocating its Geelong store to a new showroom on the former Fagg’s Mitre 10 site at 531 Moorabool Street, Geelong. The shopfront is set to be the company’s biggest showroom to date.

The new showroom will occupy both floors of the new site covering a total of 2,265 square metres, with access to 100 off-street car spaces for customers. It will feature 900 square metres of warehouse space as well as dedicated product displays from a range of key appliance brands, interactive displays and an entire floor devoted to small appliances.

Brands to be displayed include Miele, Ilve, Smeg, Villeroy & Boch, Siemens, Bosch, Hatria, Sub-Zero/Wolf and Electrolux.

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The new Geelong showroom is being billed by the company as a one-stop-shop for builders, renovators and home owners who are looking for kitchen, bathroom and laundry products. According to the company's website, "The move is part of the company’s long-term plan to create world-class showrooms which house all the leading kitchen, bathroom and laundry brands under the one roof."

The new showroom will be opening its doors on 5 October 2011, and is set to be open 7 days a week.

A work in progress – construction is underway at E&S Trading's new Geelong showroom.


The new showroom will feature Electrolux…


…As well as Sub-Zero and Wolf brands.


A spacious new cooking appliance display in the Geelong showroom.