digiDirect has re-opened its flagship Melbourne store following a re-fit that showcases products from its new categories including computers, mobile, gaming and streaming, alongside its traditional specialty offering of cameras and imaging.

digiDirect recently added brands including Apple, Samsung, AOC, Lenovo, Oppo, Rode, Logitech, Elgato, LaCie, Corsair and others to join its stable, which already includes Canon, Sony, Fujifilm, Leica, Nikon, Panasonic, Olympus, DJI, Tamron, Sigma, Manfrotto, Sandisk, among others.

“The refit of our Melbourne CBD location represents the new exemplar of the digiDirect store as a specialist retailer of carefully curated brands and products in the broader consumer electronics space,” digiDirect general manager, Haig Kayserian said.

“Our recent category expansion has been driven by a goal to have more products available to our customers, who are primarily camera shoppers that no longer need to shop elsewhere for compatible items like monitors, mobile phones, laptops, gaming and streaming accessories.

“We have been supplying these products online at digidirect.com.au for several months, and the success of that experiment made it essential to ensure our stores are able to showcase core selections, with Melbourne CBD and Sydney CBD becoming the first cabs off the rank,” he added.

The digiDirect Melbourne store, located at 217 Elizabeth Street, is managed by Mark Bountroukas.