digiDirect hosted 35 team members for its 2022 Leaders Conference on 12 and 13 July at its headquarters and distribution centre at St Peters in inner west Sydney.

The Conference brought together leaders from various digiDirect divisions, including purchasing, marketplaces, retail stores, online store, corporate, warehouse, digiSeconds, business development, marketing, digital, IT and accounting.

The 35 participants, who manage over 135 staff in Sydney, Melbourne, Brisbane, Perth and Manila, engaged in sessions on strategy, sales, marketing, merchandising, business and product development.

Brand representatives from Canon, Sony, Apple and DJI delivered in-person product presentations.

digiDirect general manager, Haig Kayserian presented the company’s three-year strategy, ‘digi25’, with a path to sustainable growth centred on four pillars – staff, customers, revenue and profits.

“It was great for digiDirect’s leaders to spend quality time with one another, as well as with our group managing director, Shant Kradjian and group general manager, Sina Clayton. We have left the Conference aligned in strategy, tactics and targets to supercharge the growth of digiDirect,” Kayserian said.

Feature image: digiDirect group general manager, Sina Clayton, digiDirect managing director, Shant Kradjian and digiDirect general manager, Haig Kayserian.