digiDirect has welcomed Lenovo to its growing portfolio, with customers now able to purchase a range of Lenovo laptops, monitors and tablets, initially on the digiDirect website and later at its seven store locations across Sydney, Melbourne, Brisbane and Perth.

The partnership between Lenovo and digiDirect will see the retailer offer Lenovo’s Flex, IdeaPad, Yoga and Lenovo’s Legion Gaming laptops in multiple specification options.

digiDirect computer and mobile department manager, George Jabbour is excited to add Lenovo to a growing stable of brands in his category, which already includes Apple, Dell, Samsung, Asus, Philips, Gigabyte, Otterbox, Oppo and AOC, among others.

“We are happy to be partnering with Lenovo, the incumbent leader in the global personal computer market in 2022. With the need for high-end, high-quality notebooks, Lenovo’s range of laptops rank as some of the best worldwide,” Jabbour said.

“As of Q4 2022, Lenovo owned 24% of the laptop market share, securing their leadership in the global personal computer market.”

digiDirect general manager, Haig Kayserian said that the addition of Lenovo supports the company’s goal to service the modern camera buyer with broader consumer electronics products that they seek to complete their workstations and toolkits.

“Before we embarked on our category expansion, we learned our customers were purchasing their photo and video products from digiDirect, but completing their workstations and toolboxes from other retailers,” he said.

“The addition of Lenovo, along with the other brands brought to our shelves through the efforts of our expert team of category and product managers, will help our customers begin and end more of their shopping journeys at digiDirect, which is a major goal for our company.

“Our customers are photographers and videographers, but they are also gamers, streamers, content creators, professionals, students and hobbyists, and we are expanding our product range to ensure we can serve them all.”