De Dietrich has confirmed pricing for 51 products will all be under $5,000 when they are launched into the Australian market next month.

At the top end of the De Dietrich range and priced at $4,999 are three products – a built-in espresso machine, a sous-vide drawer and the 90cm AI Talent Probe Amplify Induction Hob.

At the bottom end of the range based on pricing is a concealed rangehood ($899), a 65cm gas on glass cooktop ($999), a 14cm warming drawer ($1099) and a 20-bottle underbench wine refrigerator ($1199).

Last week, Appliance Retailer confirmed the return of the De Dietrich brand with a multi-million dollar re-launch strategy commencing in May 2025.

De Dietrich Australia and New Zealand general manager, Andre Dowling, has confirmed he plans to use strategic price points to position the brand as a reasonable alternative to other brands currently in the market.

“De Dietrich is positioning itself as a premium brand with a strong value proposition, aiming to compete with established high-end appliance brands like Miele, V-Zug, Neff and Siemens,” Dowling told Appliance Retailer.

“The aim is to disrupt the market by offering outstanding value and customer care, which could attract customers who are looking for premium quality without the premium price tag.”

The name of the new range of products will be called ‘Philarmonie’ and represent a design collaboration with French automotive brand Peugeot and well known French chef Pierre Gagnaire.

“We have painstakingly picked the product range to suit the Australian market. Some of these products will be launched here in Australia first before other more established markets including the UK,” Dowling said.

“We will be launching with three levels of ovens – entry level, medium and luxury – available in four different colours. Oven models will include steam only, microwave only, microwave combi and steam combi as well as sous vide drawers. All ovens are quad glazed and feature soft-close doors.

In refrigeration, we have decided against a freestanding range of products – and will offer integrated models in 60cm and 70cm sizes.

Likewise in dishwashers, there will be no freestanding models – and we will only offer integrated models and these products will provide innovative features such as titled baskets or the ability to remove half of the top basket for large items.

Complementing these products will be a range of induction cooktops, domino and gas cooktops, washing machines, heat pump dryers, wine coolers, coffee machines, ceiling cassettes, rangehoods, downdrafts as well as a unique integrated front load washer and dryer.

“All products have been certified and approved for both the Australian and New Zealand markets and will be ready for sale on 1 May. Market research has been facilitated to understand the price sensitivity of our target audience and how they perceive the value of our products compared to competitors.

“We will ensure that the product range is comprehensive enough to meet the needs of our retailers and their target customers. This includes having a variety of sizes, styles, and features to cater to different customer preferences.

“Once the brand is launched, we will gather further feedback from both retailers and customers to identify areas for improvement and then use this feedback to refine our product offerings, pricing, and marketing strategies.

“De Dietrich has a strong foundation for success with its premium product offerings, competitive pricing, and focus on customer care.

“By carefully managing the pricing strategy, building strong retailer relationships, and executing effective marketing campaigns, the brand has the potential to disrupt the high-end appliance market in Australia.”

Here is the list of all De Dietrich products to be launched in the Australian market:

60CM PYROLYTIC OVENS

DOR4747H/MB/B 60cm AI Talent Combi Steam Oven 73L – $3,999

DOR4546H/B/X 60cm AI Talent Combi Steam Oven 73L – $3,499

DOP4756H/MB/B/X 60cm AI Talent Sensor Pyrolytic Oven 73L – $2,399

DOP4556H/B/X/W 60cm AI Talent Sensor Pyrolytic Oven 73L – $1,899

60CM DUAL CLEANING OVENS

DOPH375B/X 60cm Dual Cleaning Pyrolytic & Hydrolytic Oven 73L – $1,599

45CM COMBI STEAM / STEAM OVENS

DKR4741H/B 45cm AI Talent Combi Steam Oven 40L – $2,999

DKV4530H/B/X 45cm Steam Oven 29L – $1,899

45CM COMBI / SOLO MICROWAVES

DKC4756H/MB/B/X/W 45cm Combi Microwave 40L – $2,699

DKC4536H/B/X/W 45cm Combi Microwave 40L – $2,099

DKE4535H/B/X 45cm Solo Microwave 40L – $1,699

COFFEE MACHINES

DKD4820B 45cm Built-In Espresso Coffee Machine – $4,999

DKD4810H/N 45cm Built-In Espresso Coffee Machine – $4,599

SOUS VIDE DRAWERS / WARMING DRAWERS

DWD4830B 14cm Professional Sous Vide Drawer – $4,999

DWD4810B/W 14cm Warming Drawer – $1,099

INDUCTION COOKTOPS

DPI4831BH 80cm Induction Cooktop with Integrated Hood – $3,999

DPI595ABT 90cm AI Talent Probe Amplify Induction Cooktop – $4,999

DPI5652AB 65cm AI Talent Chef Amplify Induction Cooktop – $3,999

DPI4602HM 65cm Mixed Cooktop – $1,799

DPI4932BP 90cm AI Talent Induction Cooktop – $2,999

DPI4930H 90cm AI Talent Induction Cooktop – $2,299

DPI4451GT 65cm AI Talent Probe Induction Cooktop – $2,999

DPI4450G 65cm AI Talent Chef Induction Cooktop – $2,599

DPI4442B 65cm AI Talent Induction Cooktop – $1,599

DPI4441BT 65cm AI Talent Probe Induction Cooktop – $2,199

DPI4440H/X 65cm AI Talent Induction Cooktop – $1,599/$1,699

DPI4431W 65cm AI Talent Induction Cooktop – $1,499

GAS COOKTOPS

DPG4640H 65cm Gas on Glass Cooktop – $999

DOMINO COOKTOPS

DPI4230HT 38cm AI Talent Probe Induction Domino Cooktop – $1,699

DPI4230X 38cm AI Talent Induction Domino Cooktop – $1,699

DPE4400X 38cm Teppanyaki Domino Cooktop – $2,499

CONCEALED HOODS

DHG2684B DHG4573B DHT3922X 55cm Concealed Hood with Motion Control – $999

55cm Concealed Hood with Auto Link – $899

90cm Concealed Telescopic Hood – $1,099

CANOPY HOODS

DHV4973PB 90cm Vertical Canopy Hood with Plasma Filter – $2,299

DHB4934H/B/X/W 90cm Canopy Box Slim Hood with Rotator Knob – $1,599

DHB391BX 90cm Canopy Box Slim Hood – $1,599

DOWNDRAFT HOODS

DHD7261B 120cm Downdraft Hood – $3,999

DHD7961B 90cm Downdraft Hood – $3,299

DHD7561B 52cm Bilateral Downdraft Hood – $2,499

DISHWASHERS

DV532JA 60cm Full Built-In Dishwasher – $1,999

DCJ632DQX 60cm Full Built-In Dishwasher – $1,799

WASHERS & DRYERS

DWF394QWA 60cm Freestanding Washing Machine – $1,499

DDF394HWA 60cm Freestanding Heat Pump Dryer – $1,699

DWD485QJA 60cm Integrated Washer Dryer – $1,699

REFRIGERATION

DRC9355AN 55cm Integrated Fridge Freezer – $2,799

DRC9375AN 75cm Integrated Fridge Freezer – $3,599

DIW28AB 28 Bottles Built-In Wine Cooler – $1,299

DIW36DAB 36 Bottles Built-In Wine Cooler – $1,399

DUW20AB 20 Bottles Underbench Wine Cooler – $1,199

DUW46DAB 46 Bottles Underbench Wine Cooler – $1,699