De Dietrich Australia has confirmed its long-term intentions for the local market with plans to open additional Experience Centres in Perth later this year followed by additional locations in Melbourne and Brisbane.
The business has also confirmed that it will be introducing a ‘white-glove’ concierge-style service for customers including in-home demonstrations and installation as part of its business-as-usual approach to post-purchase.
“The Sydney Experience Centre is the first step in De Dietrich’s long-term investment in the Australian market, with a second flagship space planned for Perth later this year, followed by Melbourne and Brisbane,” said De Dietrich Australia general manager, André Dowling.
“The Experience Centre will serve as an interactive hub for kitchen and design professionals, architects, and discerning home cooks, showcasing the brand’s storied heritage and commitment to excellence,” he said.
As part of its direct-to-consumer strategy, De Dietrich is also reinforcing its approach to luxury appliance retail with a concierge-style white glove service, including in-home product demonstration and seamless installation.
Last month De Dietrich opened its Sydney Experience Centre – called La Galerie – in conjunction with the launch of its local subsidiary with an event attended by several industry executives. Located at Rozelle, minutes from the Sydney CBD, the Sydney Experience Centre features the latest Philharmonie range from De Dietrich and emphasises the brand’s 360-year history in culinary innovation.
“The arrival of De Dietrich in Australia marks more than a brand launch. It represents a new standard in how we experience the kitchen,” said Dowling.
“At the heart of this highly anticipated debut is the exclusive Australian launch of Philharmonie – a new collection that redefines the future of the kitchen with its fusion of precision, intelligence, and artistry.
“Driven by De Dietrich’s commitment to elegant innovation, Philharmonie introduces a collection of appliances that blend form and function in unprecedented ways,” Dowling said.