David Jones has enhanced the way customers send and receive e-gift vouchers this Christmas. 

Now online shoppers can send e-gift vouchers within a gift flick gift story with a personalised message, photo or video which are integrated into a special David Jones Christmas gift story.

The move has been driven by the significant growth in online shopping, coupled with recent data from the Australian Retailers Association (ARA) and Roy Morgan which found that gift cards are the second item on Christmas wish lists this year.

“This Christmas we wanted to provide customers with an innovative way to give the gift of choice,” David Jones general manager for online, Bevan Morris said.

“With gift flick we can offer a special digital gifting experience where customers can create a personalised video message to accompany their e-gift card purchase – the perfect gift for family and friends, and for any last-minute shopping.”

Born in last year’s lockdown, the Melbourne-based gift flick team have built an innovative e-commerce plug in that enables consumers to send any product or gift voucher in an e-tailers store as a personalised gift that’s digitally ‘wrapped’ and can be delivered instantly via the messaging channel of the customer’s choice.

“We wanted to create a digital gift receiving experience that offers the same kind of emotive, personalised sentiment that comes across when you hand someone a gift in person,” gift flick co-founder and chief marketing officer, Helen Marsh said.

“Our technology enables retailers to radically enhance the gift receiving experience that exists today.”