David Jones has promoted general manager for online, Kate Bergin to omnichannel director, responsible for the department store’s physical stores and online channel.

“We are delighted to confirm the appointment of Kate as omnichannel director and look forward to her contribution as we continue to build and enhance a seamless online and instore experience for our customers,” a David Jones spokesperson told The Australian.

“Kate has driven rapid growth at davidjones.com and has significant retail transformation experience in Australian and international markets, both online and in stores.”

Bergin started her retail career at Cue Clothing in 2002. Later she joined Country Road Group as regional manager for New Zealand before being promoted to general manager of retail and then national retail manager for Trenery.

She then moved to Rodd & Gunn as general manager for operations but after less than two years returned to Country Road Group. In 2018, she was appointed head of strategy for David Jones before her most recent role as general manager for online.

In addition, David Jones director of retail and operations, Aaron Faraguna will depart the company after 16 years. “We thank Aaron for his significant contribution and commitment, and wish him well in his future endeavours,” the spokesperson said.

David Jones to close Wellington store

David Jones is closing its Wellington store in New Zealand with plans to develop an online store. The department store reportedly re-negotiated the lease and the store will close in June 2022.

David Jones Auckland will continue to trade, and the online offer is expected to launch in the second half of 2022, according to several news report.

The store closure is part of David Jones’ store optimisation strategy which is expected to see up to 20% of floor space relinquished by 2025.

“As the retail sector continues to transform, including the accelerated shift to online, the optimisation of our retail network – through investment in our digital and physical channels, a focus on right-sizing where necessary, consolidation of our physical footprint – is critical to meeting the changing needs of our customers,” a David Jones spokesperson told New Zealand media.

David Jones was contacted for further comment but did not respond in time of publication.