UnderCurrent thoroghly enjoyed the disaster that was Click Frenzy. It would have tried to get online to buy some unwanted tack at 1 per cent off too if it weren't too busy trawling the internet for Downfall parodies:
Of course, no internet debacle is complete with a pure player sticking the boot in, as per this media release sent to Proper Journalist at 11:31pm on the night of the Frenzy:
"The strong response by retailers to get on board and take part in Click Frenzy, or run their own online shopping events, shows that they know they need to address shoppers' appetite for deals, or miss the boat. However, whether they can sustain lower price points, or have the technical capabilities to withstand high demand as we saw tonight with Click Frenzy's site going down, is another matter," said Catch Of The Day employee Gabby Leibovich (in the rush to get a release out nigh on midnight COTD forgot to include Leibovich's title and UnderCurrent can't be bothered asking).
“At the end of the day, online retailers do have an advantage with lower costs and direct to customer models which allows them to compete more effectively on price without compromising overall profitability."
UPDATE: Proper Journalist has done the leg work on this and can confirm the correct title is 'co-founder'.