Crossmark Australia has announced a new partnership agreement with award-winning global creative agency Intermarketing Agency (IMA).

The agreement comes after Crossmark was acquired by DKSH Smollan earlier this year, giving the field marketing and retail services specialist access to a network of international companies including IMA.

Crossmark said it is thrilled to be expanding its services and offering clients a broader range of capabilities that support traditional in-store merchandising and field campaigns. 

“In the current retail climate, brands have had to evolve quickly to meet changing market demands and consumer purchasing behaviour. Our partnership with IMA is timely as it allows us to tap into our global network and support clients with new creative services offerings,” Crossmark Australia CEO, Andy Kirk said.

Andy Kirk (Crossmark) and Nickii Gray (IMA)

“During 2020, digital capabilities have become increasingly important as brands turn to online activations to engage customers.  By leveraging IMA’s creative and digital expertise, and tapping into CROSSMARK’s data intelligence capabilities, we can support clients with their digital engagement programs, such as e-commerce or online virtual training.”

IMA UK chief executive partner, Nickii Gray commented, “As a global creative communications agency we are always looking at how best to help brands connect with consumers. Through our partnership with Crossmark Australia, we look forward to bringing our complementary skills and specialisms, specifically in retail, to create a seamless proposition across sales and marketing.

“The fusion of IMA’s global creative thinking and Crossmark’s expertise in activating innovative field and retail solutions, underpinned by a depth of data and insight, is unique and something we believe is more fundamental than ever to brands and retailers in the wake of 2020.”