Commercial Radio Australia (CRA) has unveiled a Christmas promotion through JB Hi-Fi offering 30% off most DAB+ radios, excluding microsystem DAB+ radios.
The pre-Christmas media campaign will air across Broadcast Video on Demand (BVOD) stations and YouTube with social media support on Facebook, along with online banners, until December 24.
JB Hi-Fi is extending the 30% offer through to December 31, 2022.
The latest GfK survey revealed a record 12.14 million listeners tune into commercial radio each week, and commercial DAB+ stations again performed strongly with almost 2.8 million weekly listeners, up 28% compared to a year ago. In addition, commercial breakfast DAB+ radio audiences have more than doubled over the past year.
CRA CEO Ford Ennals said, “DAB+ is the most widely adopted digital radio standard worldwide, on-air in more than 40 countries, and offers more than 20 extra radio stations for Australian listeners.”
He said 4.2 million listeners tune into commercial radio through their DAB+ device each week, which is an increase of nearly 250,000 listeners versus the previous year.