Australia’s online mega-sale, Click Frenzy commences from 7pm on Tuesday 9 November with promotions and deals never seen before.

The 53-hour sales event offers discounts on a range of categories including tech, home and living, toys and pets, auto and travel, among many others.

Customers will find over 4,000 deals from more than 500 local and global brands including Big W, Bose, David Jones, De’Longhi, Dyson, Lavazza, LG, Peter’s of Kensington, Shaver Shop, Target, and The Good Guys.

Bose is offering up to 50% off on speaker and headphone products, while MyDeal has Apple AirPods 2 for $179 (RRP $219) and Apple Watch Series 6 for $499 (save $100).

Dyson is delivering $200 off the Dyson V7 Motorhead Origin cordless vacuum cleaner, alongside a number of gift-with-purchase offers.

Customers who purchase a Dyson Omni-Glide receive a complimentary battery valued at over $100; customers who purchase a Dyson Supersonic hair dryer or Dyson Airwrap styler can choose two gifts from a range of brushes, bags and gift wrapping valued up to $98; and customers who purchase a Dyson Corrale straightener will receive complimentary gift wrapping or styling set valued up to $89.

On Monday, Click Frenzy held a member only pre-sale with exclusive deals and offers, including 99% off deals with Apple iPhone 12 for $12, AirPods Pro for $4, PlayStation for $8 and Nutribullet for $2.

In addition to the 99% off deals, Click Frenzy members gain early access to the main event, 30 minutes before the rest of the country. The first 1,000 members who spend over $200 on Click Frenzy deals will receive a $50 e-Mastercard.

Click Frenzy head of content, Mark Salzmann said after a tough year, some retail therapy is in order.

“The calibre of retailers and deals across every category is a testament to how strong digital retail is in Australia. We’re excited for shoppers to snap up a bargain, while supporting retailers that have experienced hardship during the pandemic. Australia’s appetite for online shopping is bigger than ever, and we’re expecting a true net buster event,” he said.

New research reveals importance of loyalty during seasonal events

During seasonal shopping, six in 10 (60%) of Australians prefer to shop with retailers that they have a loyalty program with and 55% said they prefer retailers that provide personalised offers and deals, according to the ‘2021 Worldpay from FIS’ Generation Pay’ research.

The best feature for attracting sign-ups to loyalty programs is non-expiring points – 62% of Australians view this as important, particularly Boomers (74%). Some niche trends in loyalty are emerging, such as the ability to support a charity with loyalty points. This is important to Gen Zs (20%) in particular.

Other loyalty features that are important are the ability to earn rewards automatically (47%), to track rewards (38%) and to redeem points at multiple retailers (38%). More broadly, for seasonal shopping, 70% of Australians prefer to shop at retailers that offer a good return policy.

Building trust through strong payments security is crucial as well. Despite the growing trend toward contactless, more than one-third of Australians (36%) believe that using contactless is not as secure as other contact-based payment methods, and 43% are concerned that using a mobile wallet is not secure.

“Loyalty programs have evolved tremendously. Gone are the days of the ‘punch card loyalty program’ where consumers need to shop at the same store several times to be rewarded,” Worldpay from FIS general manager for global ecommerce for Asia Pacific, Phil Pomford said.

“The biggest shift has to do with the immediacy and convenience of the rewards-redemption experience. Today’s consumers expect to be rewarded instantly for shopping at their favorite brands and to be able to redeem rewards immediately at point-of-sale or online.

“A brand’s loyalty program also cannot be a ‘one size fits all’. Different generations want different types of rewards and to receive those rewards through a different variety of channels. A personalised experience is key to attracting and retaining loyal customers.”