By Patrick Avenell

LG Electronics today unveiled its 2013 range of television products, including a Curved OLED TV, new Ultra HD models in smaller sizes at more affordable price points, and new LED LCD and plasma TVs.

For the first time since Ultra HD was introduced to Australia late last year, consumers will be able to choose a screen size smaller than 84 inches after LG unveiled 55- and 65-inch models. These two TVs will include LG’s Resolution Upscaler Plus to create the appearance of Ultra HD when playing back Full HD and HD content.

These models also include LG’s full suite of Smart TV features, including content sharing between devices, Time Machine II for pausing and recording programs, Miracast functionality and access to a range of apps.

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Lambro Skropidis, LG’s marketing general manager, said it was important that LG was continuing to lead the Ultra HD category as it moved into more accessible price points. The three previously released Ultra HD TVs range between $16,000 and $40,000.

“We’ve sold Ultra HD technology but that physical size – 84 inches – is not always right for every person’s house — and that price tag can be a bit of a leap for people,” Skropidis told Current.com.au. “The price of a 55-inch Ultra HD is probably going to be a $2,500-to-$3,000 step up from a top end TV, so it is something that we are going to see a lot more people willing to take the risk on.”

Although LG showed off its new Curved OLED panel, which has previously wowed audiences in Las Vegas and South Korea, Skropidis was unable to provide concrete details on pricing and availability.

“Curved OLED will hopefully be in stores soon,” he said. “We are not showing it today just for fantasy. We saw it earlier this year at CES and I was really excited to see last week that preorders are being taken in South Korea — I think it’s natural that our home market leads the world in introduction.

“We haven’t specified a date for Australia but we are in deep conversations to bring that out as quickly as we can.”

Having told Current.com.au seven months ago that LG wanted to be a “Category Captain” in home entertainment, Skropidis all but claimed victory with the unveiling of these new TVs.

“I think it’s great [what LG has released] — we’ve been talking over the last 12 months about being a leader and doing things first and it’s all starting to take shape now. We’ve shown some new technology first over the past couple of months, including today, and there are still a few things we’ve got tucked away up our sleeve – we didn’t show all our cards today.”

The soon-to-be-released Curved OLED from LG.